The Broadcast Research Council of South Africa (BRC) is a non-profit industry body which operates as an independent entity. Our goal is to provide objective, transparent data, which caters to the audience measurement needs of the radio, television, marketing and advertising industries in South Africa.

About Us

The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.

We are also responsible for the reliable collection of contributions from media owners via a levy system, as well as the management of these funds.

Our main objectives include:

laptop-02To commission and coordinate

We commission and give oversight to radio and television audience measurement research, that being BRC RAM (Radio Audience Measurement) and BRC TAMS (Television Audience Measurement).

laptop-04Ensuring transparency

It is crucial that the data provided be objective and honest, which is why we ensure that the research, as well as the management and reporting thereof, is transparent and managed and audited through a battery of KPIs.

laptop-07To make the research available

All broadcasters and media planners have access to audience measurement research (BRC RAM and BRC TAMS) via industry standard media planning software tools.

laptop-08Funding the research

Through the contributions received from our media owner members we are able to fund the research in respect of both television and radio. We also contribute towards the industry-wide Establishment Survey.

laptop-05Support and collaboration

One of our larger goals is to support and contribute to the funding of additional collaborative industry-wide research, namely the Establishment Survey.

laptop-01Raising the standards

We promote and maintain fair and transparent standards for broadcast audience measurement.

Day to day

We keep a lean operational team to ensure the smooth running of day-to-day activities.

This team is made up of:

  • BRC CEO – Clare O’Neil
  • BRC Research Director – Setshwano Setshogo
  • BRC Administrative Executive and Finance Manager – Priscilla Chinnappa

How we operate

TV_Set-04The Television Research Committee is made up of television broadcasters, who meet every 5 weeks to review the BRC TAMS KPIs and ensure that the data has credibility and is managed transparently.

  • BRC TAMS User oversight forum: TV broadcasters, media planners and agencies are invited to review the research. This forum ensures that those who are using the research are yielding its full benefit.

Radio-08The Radio Research Committee is made up of radio broadcasters. The committee meets once a month to review the BRC RAM KPIs and thereby ensure that the data has credibility and is managed transparently.

  • BRC RAM user oversight forum: radio broadcasters, media planners and agencies are invited to review the research. This forum ensures that those who are using the research are yielding its full benefit.

About the research

The BRC owns the data and all IP rights attached thereto from any and all research it commissions and gives oversight to.

BRC research products include:

Audiences-04BRC Radio Audience Measurement (BRC RAM)

A multiplatform and intuitive survey that is respondent-friendly across all walks of South African life. This tool collects the most accurate data through a seven day diary, across different geographies, locations, languages, and socio-economic landscapes. The BRC commissions the BRC RAM through its research supplier, TNS, and the data is released quarterly. The first data to be released will be in August 2016.

Audiences-02BRC Television Audience Measurement (BRC TAMS)

This high quality television audience measurement system uses peoplemeter technology, a tool used to measure the viewing habits of TV audiences. Management of this research ensures that it has proper controls, transparent reporting and regular audits in place. The BRC commissions BRC TAMS through its research supplier, Nielsen, and the data is released daily. Users are able to access this data through industry standard media planning software tools.

BrowsingInternet_1-07Establishment Survey

The BRC has entered into a collaborative partnership with the Publisher Research Council (PRC), the Advertiser Media Forum (AMF), and MASA on the new Establishment Survey (ES). The BRC and the PRC are the funders and owners of this dataset, with the BRC being the majority funder at 68% and the PRC funding the remaining 32%. The aim is for media owners, marketers, and advertisers to use the survey as a strategic inter-media planning tool, as the ES will survey media usage across all media types by all major demographics. The ES will be launched in March 2017.

Our board

Tshifhiwa Mulaudzi (Chairperson)
Nick Grubb (Deputy Chairperson)

Peter Mckenzie
Given Mkhari

Strini Naicker
Abdul Mathee

Tazkiyah Banoobhai
Khahliso Mochaba

Contact Us

Office Number: 011 268 1801
Office Hours: 08:30 – 17:00

South East Building
Dunkeld Crescent
1 Albury Road
Dunkeld West

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